11th International Summer University for Trade Fair Management – Core Competencies of Tomorrow's Matchmaking
Wednesday, June 05th 2019 | Changing Ecosystem
Moderator
Jun.-Prof. Dr. Martin Paul Fritze, University of Cologne, (GER)
09:15 a.m.
Welcoming and Introduction
Jun.-Prof. Dr. Martin Paul Fritze, University of Cologne, (GER)
Angela Herberholz, Programme Manager at UFI, (FR)
09:45 a.m.
Lecture: “Is Direct Mail Still Alive?: The Role of Traditional Marketing Instruments in a Changing Ecosystem”
Dr. Lara Lobschat
Assistant Professor of Marketing at University of Münster, (GER)
10:45 a.m.
Lecture: “The Impact of M&A on the Exhibition Industry”
Howard Klein
Former Development Director at Reed Exhibitions, (UK)
11:30 a.m.
Coffee Break
12:00 p.m.
Lecture: “Evolving Matchmaking at DMEXCO: What does Matchmaking mean for exhibitions, nowadays?”
Dr. Dominik Matyka
Chief Advisor DMEXCO & Partner Cavalry Ventures, (GER)
01:00 p.m.
Lunch | Networking
02:30 p.m.
Workshop Part I: “Agile Leadership: Taking action in the face of complexity!”
Anna Abelein
Managing Director and Co-Founder Protostart GmbH
03:30 pm
Coffee Break
04:00 p.m.
Workshop Part II: “Agile Leadership: Taking action in the face of complexity!”
Anna Abelein
Managing Director and Co-Founder Protostart GmbH
06:00 p.m.
End of Day 1
07:00 p.m.
Networking Dinner
Thursday, June 6st 2019 | Rethink the Matchmaking Strategy
Moderator
Angela Herberholz, Programme Manager at UFI, (FR)
09:15 a.m.
Welcoming and Introduction
09:30 a.m.
Lecture: “Open source Marketing”
Prof. Dr. Stefano Puntoni
Professor of Marketing at Erasmus University Rotterdam, (NL)
10:30 a.m.
Lecture: “Making Connections. How are visitor and exhibitor expectations changing and why is this important?”
Sophie Holt
Global Strategy Director at Explori, (UK)
11:15 a.m.
Lecture: “Bits & Pretzels: its a Perfect match for Startups!”
Dr. Bernd Storm van’s Gravesande, Founder of Bits & Pretzels, (GER)
Dr. Holger Feist, CSO at Messe München, (GER)
12:00 p.m.
Coffee Break
12:15 p.m.
Lecture: “Trade Fair Organizers as Content Creator & Community Builder”
Prof. Nikolaus Hafermaas
Creative Director at TIRAD, (GER)
01:15 p.m.
Lunch | Networking
02:30 p.m.
Workshop Part I: “Negotiation! From bargaining over positions to interest based results (The Harvard Approach)!”
Rahim Shamji
Founder & CEO, ADR-ODR International, (UK)
03:30 p.m.
Coffee Break
04:00 p.m.
Workshop Part II: “Negotiation! From bargaining over positions to interest based results (The Harvard Approach)!”
Rahim Shamji
Founder & CEO, ADR-ODR International, (UK)
06:00 p.m.
Guided Tour Koelnmesse Venue
Markus Vogel Koelnmesse, (GER)
07:00 p.m.
End of Day 2
Friday, June 7th 2019 | Tried & Tested - Best Practice Examples
Moderator
Michael Schulz, Research & Teaching Assistant at University of Cologne, (GER)
09:15 a.m.
Welcoming and Introduction
09:30 a.m.
Lecture: „The future of matchmaking? Create room for digital
innovations”
Ulf Valentin
Convidera GmbH, (GER)
10:15 a.m.
Lecture: “The power of personal chemistry - tapping potential by matching hard and soft facts"
Rosmarie Steininger
Founder and CEO Chemistree GmbH at Chemistree GmbH, (GER)
11:00 a.m.
Lecture: ”AI-powered Matchmaking - How to employ artificial intelligence to enhance your networking solutions!”
Tim Groot
CEO and Co-Founder at Grip, (USA/UK)
11:45 a.m.
Coffee Break
12:00 p.m.
Interactive Key Learnings Session & Official Closing: Distribution of Certificates
Jun.-Prof. Dr. Martin Paul Fritze
University of Cologne, (GER)
01:00 p.m.
Lunch | Networking
02:30 p.m. End of ISU 2019