ISU 2026

Topic 2026: The Next Generation of Trade Fairs: Smart Exhibitions with AI

May 20–22, 2026 | Confex, Koelnmesse

As an executive education course for the next generation of trade fair and exhibition professionals, ISU brings together young talents from across the industry to exchange ideas, discuss current developments and strengthen international collaboration.

Topic 2026: The Next Generation of Trade Fairs: Smart Exhibitions with AI

Expect inspiring workshops, expert talks, and valuable international networking opportunities.

Why join?
✔ Expand your global network
✔ Strengthen your leadership profile
✔ Build AI & analytics expertise
✔ Drive sustainable, future-ready growth

In cooperation with the European Major Exhibition Centres Association (@EMECA) and @Koelnmesse, we look forward to welcoming many of you in Cologne. 

Explore the programme and more details here: event brochure. 

Interested in being part of ISU 2026? Register here!